The folks at Yummy trusted The Goondocks production company and award-winning agency Partyland to create a series of spots that transport the viewer into a world of sunshine and surf - a place where anything is possible. Utilizing rear projections, magical realism, and host of silly props, this campaign not only underscores the timeless taste of The Habit’s food, but reminds the audience, no matter where they are in America, good vibes are only a bite away.